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CASE STUDY: THOMPSON/CENTER ARMS

Our mission with T/C was simple - foster a genuine connection with our viewers by producing relevant, engaging videos on YouTube.

Check out our process.

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Research video topics that are relevant to the T/C brand and provide value to the viewers.

Create a video outline and pre-production plan to streamline the production process and make each video as linear as possible. 

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Film with YouTube in mind. By using our video outlines we are able to film each video in clear and digestible segments, driving retention and engagement.

Edit with engagement and retention as a core focus. We aim to keep the viewer entertained throughout the duration of the video, prompting a stronger relationship that encourages them to watch the channel again.

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Create thumbnails and titles that draw eyes & generate clicks while aligning with the T/C brand.

Take a look at some of our highest viewed videos.

VIDEO:
MY MUZZLELOADER EXPLODED

741K

VIDEO:
3 SHOOTING MISTAKES & HOW TO FIX THEM

447K

VIDEO:
I BOUGHT A GUN COMPANY

395K

Let's talk numbers...

Here are some key metrics we’ve achieved since partnering on the relaunch of Thompson/Center Arms in August 2024. 

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Subscriber Growth

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Channel Views

  • 9.5 Million Channel Views

    • 3.3 Million views from Long Form Content​

    • 6.2 Million views from Shorts

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Impressions

  • 45.7 Million Channel Impressions

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Watch Time

  • 301.1 Thousand Hours of Watch Time

  • 5:10 Average View Duration

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Published Content

  • 43 Long Form Videos

  • 94 Shorts

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YOU'VE MADE IT THIS FAR.

Send us a message, and let's talk about how we can help your business.

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